First they touted cigarettes as safe, and now they’re saying vaping is a healthy way to quit smoking.

Every time they lie, adults ask teens to quit. Quit smoking then. Quit vaping now.

Maybe it’s time to flip the script. Maybe it’s time to focus on the real epidemic.

Join the American Heart Association, teens and schools in calling out big tobacco and big vape on their lies.

Hey Big Vape, #QuitLying

Get the Facts

The lie

Vaping is safe.

Vaping isn’t smoking.

Big Vape isn’t Big Tobacco.

Vape flavors weren’t designed for teens.

JUUL products are “totally safe.”

Vaping aerosol can’t harm you.

Vaping will help you quit smoking.

Big Vape doesn’t market to kids.

JUUL set out “to improve the lives of the world’s one billion adult smokers.”

The fact

E-cigarette aerosol contains heavy metals and volatile organic compounds.

Source: Surgeon General

One vape pod equals an entire pack of cigarettes.

Source: CDC

Altria, the tobacco giant that makes Marlboro cigarettes, owns 35% of JUUL.

Source: Altria

1 in 4 high school seniors vaped in the past month. Favorite flavors? Mint and mango.

Source: NIDA, September 2019

JUUL users inhale aerosol into their lungs.

Source: CDC

Vaping aerosol can contain heavy metals like nickel, tin and lead.

Source: CDC

Research suggests that users are more likely to smoke and vape than quit.

Source: American Heart Association

In 2016, nearly 7 out of 10 US middle/high school students saw vaping ads.

Source: CDC

Teens are 16 times more likely to use JUUL than older age groups.

Source: Truth Initiative

Sign the Letter

We’re tired of the lies. Big Vape has been lying since they said vaping was safe, when vaping really means inhaling dangerous chemicals deep into our lungs. If you’re ready to hold Big Vape accountable for their B.S., sign the letter, and let’s get started. It’s time for Big Vape to #QuitLying.

Tell Big Vape to cut the B.S.

Tell Big Vape to #QuitLying and spread the word on social media.

BEFORE YOU POST…
This is a hot topic with even hotter opinions. If things start to get uncomfortable on your feed, we want you to stay safe.

• Always go by your family’s rules about posting and sharing on social media.
• Sometimes it’s best just to ignore negativity and not fuel the fire.
• Don’t delete others’ comments, but DO delete your post if you feel threatened in any way.

Once you’re ready, choose your meme, personalize your colors, and let it rip.

Information and resources about vaping

Educate Yourself — Don’t get fooled by big vape And fight against their lies

Achieving the nicotine endgame —

Ending tobacco use and nicotine addiction in the U.S. is within sight. Find out what you can do to see it happen in our lifetime.

Download PDF

For Middle School teachers —

Download an age-appropriate lesson plan and resource guide to help make it easier to talk to your students about the dangers of vaping, smoking and nicotine.

Download PDF

For High School teachers —

Download an age-appropriate lesson plan and resource guide to help make it easier to talk to your students about the dangers of vaping, smoking and nicotine.

Download PDF

Resources for educators —

Download lesson plans, fact sheets, infographics and other materials to make it easier to talk to your students about the dangers of vaping, smoking and nicotine.

Go to resources

Ignite Your Activist Spirit —

You don’t need to walk out to stand up. You can demand change with just a few clicks. Check out these important causes you can support.

Learn more

Cancel your vape —

If you’ve realized needing your vape isn’t a great feeling and all your $ is going to pods, we’ve got you. Get free advice, tips and inspiration for quitting.

Learn more

Vaping exposed —

If you can’t tell the difference between a vape and a USB drive, and need to figure it out fast, we can help. Get the 101, the 411 and the 911 on e-cigarettes.

Download PDF